For the 2021 holiday season Herb wanted to create something special, a gift guide that could set a higher bar of aspirational content in the cannabis industry, making Herb a leader in cannabis content. The gift guide served the purpose of prospecting new clients, as well as serving current clients ad space, and reaching a wide audience with high buying intentions.
I had the pleasure of working closely with the content writer and editor Santiago, who has previously worked for companies such as Gestalten, Monocle, ElPais and Fusion.
Find the full gift guide here.
