Struggling to find its voice in the ever growing, competitive cannabis industry, Herb was looking to create a more modern and high-end look for the brand in 2022. The company wanted the brand to come across as exclusive, authoritarian of the cannabis industry, and modern.
I had the pleasure of collaborating with the brand designer Melanie, and once we had together worked through the basic brand guidelines, I was given the opportunity to expand on these further, and apply it across all company touch points.
Visit the live site here.
